The three phases of the Ideal Protein Protocol are designed to help you set, achieve and maintain your weight loss goals. During the Weight Loss Phase of the Protocol, we limit carbohydrate intake to encourage the body to turn to its fat stores for energy. By eating Ideal Protein foods, the Protocol helps to sustain muscle mass while teaching you how to develop smarter eating habits and lifestyle choices, to help maintain your weight after weight loss is achieved.

The centerpiece of our weight loss protocol – An Incomparable Variety of Delicious Foods! During your weight loss journey, you will have the choice to eat from a variety of Ideal Protein foods and recipes that are easy to prepare and available in a variety of textures, tastes, and flavors.

Typical results vary around 6 to 8 pounds lost during the first two weeks and up to 2 pounds per week thereafter when the Ideal Protein® Weight Loss Method is followed properly. Women typically lose an average of 3 pounds or more per week on the program, and men will lose about 5 pounds per week. You eat a combination of the very tasty Ideal Protein foods and your own fresh vegetables and meat, chicken, fish, or vegetarian protein.

The Ideal Protein Weight Loss Protocol addresses weight issues at their source; reducing carbohydrates and fats while ensuring adequate daily protein intake. In other words, the goal is to lose fat, not muscle. While on the Protocol, through personalized coaching, you’re also provided with healthier lifestyle education so that you are empowered to sustain your weight loss results over your life course.